2010 BrandSmart Award Winners
Congratulations to the winners of the 2nd annual BrandSmart Awards! Click through to learn about the creativity, planning and measurement that went into these award-winning campaigns.
The 2nd annual BrandSmart Awards recognized outstanding achievements in six categories:
About the BrandSmart Awards
The BrandSmart Awards were inspired by the Golden Ratio and were created to celebrate the powerful relationship between beauty and measurement—the marriage of creativity and results.
Launched in 2009, the inaugural awards program recognized leading marketers for overall excellence in the field of branding.
- Tim Calkins, Kellogg School of Management
- Amy Curtis-McIntyre, SVP Brand Communications, Global Hyatt
- Andy England, CMO Miller Coors
- Kim Fiel, CMO Walgreens
- Dr. Phillip Kotler, Kellogg School of Management
The BrandSmart Awards 2010 will honor both brands (competitive) and leaders (honorary) who have blended creativity with smart marketing and delivered results over a period of time. Share your great brand story. Whether it’s a new launch or an evolution for an existing brand that took several years to come to fruition, we want to recognize your efforts.
Categories:
- Consumer
- Business-to-Business
- Non-profit
- New Product Launch
- Small Budget (under $250,000, including media)
- Pure Digital
Who Can Enter
Members or non-members. Clients, agencies, third-parties. Just have a great brand story to tell. You may also submit multiple entries.
How to Enter
Entries will be online via our online entry system, designed to keep the process user friendly and respectful of your time. Visit the online system here to register an account. Once your account is open, you can return at any time, as often as you like, to complete your entry(s) until you are ready to submit it as final.
Preparing Your Entries
All entries will be submitted electronically. Entries can include tactics/examples from any type of marcom effort (Ads, PR, DM, Digital, In-store, etc.). You’ll provide information such as:
- People and partners involved
- Timeframe (when new work first appeared in market and when most recent item appeared).
- Supporting images, PDFs, links, videos, and other elements.
- The brand story:
- Situation
- Objectives
- Solution
- Result
To win, tell the judges a concise and compelling story about how you’ve helped your brand evolve.
Download the Entry Kit Here
Entry Fees and Deadlines
Regular Entry: February 22—March 20
AMA Member: $95
Non-Member: $125
Non-Profit Organization (not including agency/marketing firm): Free
Late Entry: March 21—April 30
AMA Member: $125
Non-Member: $150
Non-Profit Organization (not including agency/marketing firm): Free
Judging
Judging will take place in two rounds. The first round will be judged by AMA leaders and the Chicago Board of Directors. The final round will be judged by a distinguished panel representing the top marketers in the country. A final list of judges will be announced soon.
The Ceremony
The ceremony will take place during a luncheon at the Brandsmart 2010 Conference on June 24, 2010. Separate tickets will be available for attending the luncheon only. Registration information will be available soon.
Awards
Winners will receive an elegant trophy representing The Golden Ratio. Long thought of as the perfect blend of aesthetics and science, we will honor winners whose entries exemplify these traits. Each category will have one “Best in Category” winner and up to two additional winners based on the judges’ decision. We will also award one overall “Best in Show” award.
Notification
Finalists will be notified by phone or email. Category winners and runners-up will be announced publicly at the Awards Luncheon. Award winners will also be featured at chicagoama.org, appear in various BrandSmart and BrandSmart Awards press releases, and receive national media exposure via our partners.
In addition to the many great things on tap for this year’s Brandsmart event, we are proud to launch the inaugural competitive portion of the awards.
The Brandsmart Awards recognizes how brands have been launched, evolved and defended over a period of time, honoring those brand marketers and agencies that have gone beyond the campaign or even annual view of their brand to take it to new and exciting places.
The competition will be open to both new and established brands, business brands, brands with smaller budgets and non-for-profits as well. Great work doesn’t require a huge budget, just passionate and inspired marketing.
2009 was a perfect time to show off what you could do. Although certainly challenging, it was an opportunity to get smart about your efforts, out-think the competition and be in the best position possible for an economic rebound.
Will the past few years represent a significant shift in buyer behavior and expectations on the part of the consumer or could we go back to our old ways? Or will it be somewhere in the center? Can smart marketers truly promote and differentiate green efforts or will it become as passe and purposely confusing as the health claims made for some foods?
Add in seismic changes in technology that affect how we gather information and experience entertainment and it’s a very exciting time to be in marketing.
So start dusting off your strategy, your research, your metrics and of course your best creative work and show us just how smart brands handle change and get to the next level.
